Your Investment

Let's be honest. You're asking yourself what great photos cost these days? I'm glad you asked! Your cheer photography session starts well before the photographer arrives on site, and doesn't end until long after the photographer goes home for the day and begins the painstaking task of editing your images so that they look their best. After all, your cheerleader needs to look at his or her best, right?

Below are some examples of rates for a few scenarios. Not finding what you were looking for, or did you have something else in mind? Contact me! I'd be happy to customize a session or package that work for you!


I'm available to take portraits of your athlete at your home, gym (with owner permission), or an outdoor location. Individual portrait sessions start at $125 (plus 8.5% sales-tax) and include the following:

  • Round-trip travel up to 25 miles from Surprise, AZ (60¢/mile thereafter)
  • Ample time to capture 4-5 poses (sessions average 1 hour)
  • 1 wardrobe change, if desired.
  • Print release for personal use. Commercial licensing is available at an additional charge.
  • Password-protected hosting of your images in a shareable online gallery for 1 year at
  • All full-resolution edited digital images delivered digitally.
  • A wide variety of print products, albums, fine art mounts, photo apparel, and more, are priced separately at competitive rates and can be ordered through your online gallery.

Unless otherwise specified, outdoor portrait appointments will start about 2 hours before sunset, or 1 hour after sunrise.

Cheer or other Sporting Events

Without a doubt, every athlete loves action shots capturing what they do best!

Most cheer events are shot ahead of time within the rules of the venue, and where applicable, images are placed for viewing and sale (where permitted) in online galleries at very competitive prices. Most images are uploaded 24-72 hours after the event. Please note that some venues may place restrictions or prohibit professional (or any) photography, and thus, not all events will be able to be photographed. 

Many cheer events can result in hundreds of photos per routine!

Depending on the sport and event, watermarked photos will be hosted in a public or password-protected gallery, and made available for 1 year. Images and photo products purchased through the gallery will be free of watermarks. Quantity packages are available at a discount, too!

Average prices for post-paid event photography, per image:

  • Medium-resolution social media-friendly image: $5
  • Unlimited personal use full-resolution: $25
  • 4x6 print: $1-$2
  • 8x12 print $6-$8
  • Magazine Cover: $5-$6
  • Commercial licensing: Please contact for a quote.


Cash and PayPal are accepted! 

Checks made out to "Richard Johnson" are accepted from established clients, but must clear before final products are delivered. Insufficient funds are subject to a $35 returned check fee in addition to the original balance due. 

The Fine Print

To cover time and expenses involved with preparing for your event, all scheduled bookings require a non-refundable retainer of 33% of the total package price at time of booking, with the balance due at the start of the event. However, in the unlikely event that the photographer must cancel and a suitable alternate cannot be arranged, all retainers will be refunded.

Please be aware that all session fees and products are exclusive of Surprise, AZ sales tax (8.5% as of 2017).

Additional products may be purchased at the time of booking, or at any time after the event through your online gallery.